diff --git a/scripts/tests/run-e2e.sh b/scripts/tests/run-e2e.sh
index 3d1887a..b4c01a6 100755
--- a/scripts/tests/run-e2e.sh
+++ b/scripts/tests/run-e2e.sh
@@ -4,6 +4,16 @@ set -e
 # Test runner script for E2E tests
 # Runs Playwright tests, builds reports, and checks health
 
+# Colors for visual output
+RED='\033[0;31m'
+GREEN='\033[0;32m'
+YELLOW='\033[1;33m'
+BLUE='\033[0;34m'
+PURPLE='\033[0;35m'
+CYAN='\033[0;36m'
+BOLD='\033[1m'
+NC='\033[0m' # No Color
+
 SCRIPT_DIR="$(cd "$(dirname "${BASH_SOURCE[0]}")" && pwd)"
 PROJECT_ROOT="$(cd "$SCRIPT_DIR/../.." && pwd)"
 WEB_DIR="$PROJECT_ROOT/web"
@@ -13,15 +23,17 @@ PORT=3050
 
 cd "$WEB_DIR"
 
-echo "========================================="
-echo "E2E Test Runner"
-echo "========================================="
-echo "Project root: $PROJECT_ROOT"
-echo "Web directory: $WEB_DIR"
-echo "Reports directory: $REPORTS_DIR"
-echo "Timestamp: $TIMESTAMP"
-echo "Port: $PORT"
-echo "========================================="
+echo ""
+echo -e "${PURPLE}${BOLD}═══════════════════════════════════════════════════════════════${NC}"
+echo -e "${CYAN}${BOLD}🎭 E2E Test Runner${NC}"
+echo -e "${PURPLE}${BOLD}═══════════════════════════════════════════════════════════════${NC}"
+echo -e "${BLUE}📁 Project root:${NC} ${BOLD}$PROJECT_ROOT${NC}"
+echo -e "${BLUE}🌐 Web directory:${NC} ${BOLD}$WEB_DIR${NC}"
+echo -e "${BLUE}📊 Reports directory:${NC} ${BOLD}$REPORTS_DIR${NC}"
+echo -e "${BLUE}⏰ Timestamp:${NC} ${BOLD}$TIMESTAMP${NC}"
+echo -e "${BLUE}🔌 Port:${NC} ${BOLD}$PORT${NC}"
+echo -e "${PURPLE}${BOLD}═══════════════════════════════════════════════════════════════${NC}"
+echo ""
 
 # Create reports directory
 mkdir -p "$REPORTS_DIR"
@@ -66,24 +78,25 @@ wait_for_server() {
 
 # Kill any existing server on port 3050
 echo ""
-echo "Checking for existing server on port $PORT..."
+echo -e "${YELLOW}🔍 Checking for existing server on port $PORT...${NC}"
 kill_port $PORT
+echo -e "${GREEN}✓ Port $PORT is clear${NC}"
 
 # Check if node_modules exists
 if [ ! -d "node_modules" ]; then
-    echo "Installing dependencies..."
+    echo -e "${YELLOW}📦 Installing dependencies...${NC}"
     pnpm install
 fi
 
 # Check if Playwright is installed
 if ! command -v npx playwright &> /dev/null; then
-    echo "Playwright not found, installing browsers..."
+    echo -e "${YELLOW}🎭 Playwright not found, installing browsers...${NC}"
     pnpm exec playwright install chromium
 fi
 
 echo ""
-echo "Starting dev server..."
-echo "========================================="
+echo -e "${CYAN}${BOLD}🚀 Starting dev server...${NC}"
+echo -e "${PURPLE}${BOLD}═══════════════════════════════════════════════════════════════${NC}"
 
 # Start dev server in background
 SERVER_PID=""
@@ -93,19 +106,19 @@ SERVER_PID=$!
 # Save PID for cleanup
 echo $SERVER_PID > "$REPORTS_DIR/server-$TIMESTAMP.pid"
 
-echo "Server PID: $SERVER_PID"
-echo "Server log: $REPORTS_DIR/server-$TIMESTAMP.log"
+echo -e "${BLUE}📌 Server PID:${NC} ${BOLD}$SERVER_PID${NC}"
+echo -e "${BLUE}📋 Server log:${NC} ${BOLD}$REPORTS_DIR/server-$TIMESTAMP.log${NC}"
 
 # Wait for server to be ready
 if ! wait_for_server; then
-    echo "❌ Server failed to start. Check log: $REPORTS_DIR/server-$TIMESTAMP.log"
+    echo -e "${RED}❌ Server failed to start. Check log: $REPORTS_DIR/server-$TIMESTAMP.log${NC}"
     kill_port $PORT
     exit 1
 fi
 
 echo ""
-echo "Running E2E tests..."
-echo "========================================="
+echo -e "${CYAN}${BOLD}🎭 Running E2E tests...${NC}"
+echo -e "${PURPLE}${BOLD}═══════════════════════════════════════════════════════════════${NC}"
 
 # Run Playwright tests with JSON reporter for machine-readable output
 START_TIME=$(date +%s)
@@ -119,9 +132,9 @@ END_TIME=$(date +%s)
 DURATION=$((END_TIME - START_TIME))
 
 echo ""
-echo "========================================="
-echo "Test Results"
-echo "========================================="
+echo -e "${PURPLE}${BOLD}═══════════════════════════════════════════════════════════════${NC}"
+echo -e "${CYAN}${BOLD}📊 Test Results${NC}"
+echo -e "${PURPLE}${BOLD}═══════════════════════════════════════════════════════════════${NC}"
 
 # Parse JSON results if available
 if [ -f "$REPORTS_DIR/results-$TIMESTAMP.json" ]; then
@@ -130,28 +143,30 @@ if [ -f "$REPORTS_DIR/results-$TIMESTAMP.json" ]; then
     PASSED_TESTS=$(cat "$REPORTS_DIR/results-$TIMESTAMP.json" | grep -o '"status":"passed"' | wc -l || echo "0")
     FAILED_TESTS=$(cat "$REPORTS_DIR/results-$TIMESTAMP.json" | grep -o '"status":"failed"' | wc -l || echo "0")
     
-    echo "Total tests: $TOTAL_TESTS"
-    echo "Passed: $PASSED_TESTS"
-    echo "Failed: $FAILED_TESTS"
-    echo "Duration: ${DURATION}s"
+    echo -e "${BLUE}📊 Total tests:${NC} ${BOLD}$TOTAL_TESTS${NC}"
+    echo -e "${GREEN}✅ Passed:${NC} ${BOLD}$PASSED_TESTS${NC}"
+    echo -e "${RED}❌ Failed:${NC} ${BOLD}$FAILED_TESTS${NC}"
+    echo -e "${BLUE}⏱️  Duration:${NC} ${BOLD}${DURATION}s${NC}"
 else
     TOTAL_TESTS=0
     PASSED_TESTS=0
     FAILED_TESTS=0
-    echo "Test count: 0 (tests did not run)"
+    echo -e "${YELLOW}⚠️  Test count: 0 (tests did not run)${NC}"
 fi
 
 if [ $TEST_EXIT_CODE -eq 0 ]; then
-    echo "✅ All tests passed"
+    echo ""
+    echo -e "${GREEN}${BOLD}✅ All tests passed${NC}"
     STATUS="passed"
 else
-    echo "❌ Some tests failed"
+    echo ""
+    echo -e "${RED}${BOLD}❌ Some tests failed${NC}"
     STATUS="failed"
 fi
 
 echo ""
-echo "Report location: $REPORTS_DIR"
-echo "========================================="
+echo -e "${BLUE}📁 Report location:${NC} ${BOLD}$REPORTS_DIR${NC}"
+echo -e "${PURPLE}${BOLD}═══════════════════════════════════════════════════════════════${NC}"
 
 # Update JSON report with results
 cat > "$REPORT_JSON" << EOF
@@ -245,12 +260,12 @@ fi
 
 # Cleanup: Kill the server
 echo ""
-echo "Cleaning up..."
-echo "========================================="
-echo "Stopping server (PID: $SERVER_PID)..."
+echo -e "${CYAN}${BOLD}🧹 Cleaning up...${NC}"
+echo -e "${PURPLE}${BOLD}═══════════════════════════════════════════════════════════════${NC}"
+echo -e "${YELLOW}🛑 Stopping server (PID: $SERVER_PID)...${NC}"
 kill $SERVER_PID 2>/dev/null || true
 kill_port $PORT
-echo "✅ Server stopped"
+echo -e "${GREEN}✓ Server stopped${NC}"
 
 # Update health check in JSON
 cat > "$SUMMARY_JSON" << EOF
@@ -280,24 +295,24 @@ cat > "$SUMMARY_JSON" << EOF
 EOF
 
 echo ""
-echo "========================================="
-echo "Summary"
-echo "========================================="
-echo "Tests run: Complete"
-echo "Status: $STATUS"
-echo "JSON Report: $REPORT_JSON"
-echo "Markdown Report: $REPORT_MD"
-echo "AI Summary: $SUMMARY_JSON"
-echo "HTML Report: $WEB_DIR/playwright-report/index.html"
-echo "Health check: healthy"
-echo "========================================="
+echo -e "${PURPLE}${BOLD}═══════════════════════════════════════════════════════════════${NC}"
+echo -e "${CYAN}${BOLD}📋 Summary${NC}"
+echo -e "${PURPLE}${BOLD}═══════════════════════════════════════════════════════════════${NC}"
+echo -e "${BLUE}✓ Tests run:${NC} ${BOLD}Complete${NC}"
+echo -e "${BLUE}📊 Status:${NC} ${BOLD}$STATUS${NC}"
+echo -e "${BLUE}📄 JSON Report:${NC} ${BOLD}$REPORT_JSON${NC}"
+echo -e "${BLUE}📝 Markdown Report:${NC} ${BOLD}$REPORT_MD${NC}"
+echo -e "${BLUE}🤖 AI Summary:${NC} ${BOLD}$SUMMARY_JSON${NC}"
+echo -e "${BLUE}🌐 HTML Report:${NC} ${BOLD}$WEB_DIR/playwright-report/index.html${NC}"
+echo -e "${BLUE}💚 Health check:${NC} ${BOLD}healthy${NC}"
+echo -e "${PURPLE}${BOLD}═══════════════════════════════════════════════════════════════${NC}"
+echo -e "${GREEN}📁 Latest reports linked to:${NC} ${BOLD}$REPORTS_DIR/latest.{json,md,summary.json}${NC}"
+echo -e "${PURPLE}${BOLD}═══════════════════════════════════════════════════════════════${NC}"
+echo ""
 
 # Create symlink to latest report
 ln -sf "$REPORT_JSON" "$REPORTS_DIR/latest.json"
 ln -sf "$REPORT_MD" "$REPORTS_DIR/latest.md"
 ln -sf "$SUMMARY_JSON" "$REPORTS_DIR/latest-summary.json"
 
-echo "Latest reports linked to: $REPORTS_DIR/latest.{json,md,summary.json}"
-echo "========================================="
-
 exit $TEST_EXIT_CODE